Air Pollution Control Newsroom

“BREATHE” Campaign Wins Top Awards In Louisville Advertising Competition

Friday March 23, 2007

Kentuckiana Air Education receives top honors
from American Advertising Federation

Contact: Matt Stull, 574-6712
Chris Poynter, 574-1908



Louisville, KY – March 15, 2007 – Kentuckiana Air Education (KAIRE) has won three gold ADDY® awards for its efforts to raise awareness of air quality issues in Kentuckiana. The local ADDY® Awards competition, dubbed “Louies” by the Advertising Federation of Louisville, is the first of a three-tier, national competition conducted annually by the American Advertising Federation.

The three KAIRE entries that received the accolades were a 30’ x 30’ mural, a “wrap” of a Ford Escape Hybrid Vehicle and a cycling jersey. The KAIRE mural currently hangs on the Louisville Gardens Building and the cycling jerseys are worn by members of the Louisville Bicycle Club and Mayor Jerry Abramson, among others.

KAIRE, the outreach program for the Louisville Metro Air Pollution Control District, introduced its “Breathe” campaign in 2006 as a way to build buzz and to spur residents to discuss clean air.

It didn’t take long for locals to become aware of KAIRE and its signature blue sky and white clouds. The “Breathe” campaign was seen on TV, heard on radio and featured on the outfield wall at Louisville Slugger Field. Also, Louisville residents were able to visit with KAIRE officials at various events, from the St. James Art Fair to the Kentucky State Fair.

“We’ve been pleasantly surprised by the number of people who identify with the “Breathe” brand and want to become part of our efforts to improve air quality,” said Matt Stull, supervisor of the KAIRE program “The recent awards only reinforce what we believe about the quality of our campaign.”

The award-winning work was designed and produced by KAIRE’s creative partner, Paul Schultz, a Louisville marketing agency.

At the second tier of the ADDY® awards, local winners compete against other winners in one of 14 district competitions. Those winners are then forwarded to the national ADDY® Awards competition in June.

About Kentuckiana Air Education

KAIRE is Louisville Metro Air Pollution Control District’s community outreach and education program for the Louisville metro area. Enhancing our neighborhoods and quality of life helps to ensure environmental and economic health for residents. KAIRE's primary goal is to increase public awareness of the impact individual choices can have on local air quality. For more information about KAIRE, visit

About AdFed

The Advertising Federation of Louisville (AdFed), with more than 650 members, represents Louisville’s $1 billion advertising industry. The American Advertising Federation has honored AdFed as "Club of the Year" in 1995, 1999, 2000, 2002, 2003, 2005, and 2006 -- competing with clubs in top-tier markets like Cleveland, Houston, Minnesota, New York and Philadelphia.

AdFed supports the professional enhancement of all advertising and communications professionals in the Greater Louisville area through informational, educational, social and community programs.

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