Education
Objectives |
Description (associated strategies) |
Timeline |
Audience |
| Advance a media/social marketing campaign to promote bicycling. |
Campaign includes targeted messages to cyclists, pedestrians and motorists related to safety awarness. Campaign includes radio, tv, print, TARC bus wrap, bus shelters, media coverage, web. Learn more about StreetSense. |
Launched
August 7, 2009.
Second phase launched May 2010 and ongoing |
Drivers: 18-25
Working-age adult pedestrians
(25-65)
Bikers for both recreation & transportation |
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Increase Education to Motorists Through the Eyes of a Cyclist or Pedestrian |
Integrate rules of the road material into driver diversion programs.
|
2010 and ongoing |
Driver diversion programs |
Increase rules of the road education to TARC bus drivers.
|
Completed May 2010 and ongoing
|
TARC bus drivers |
Increase rules of the road education to taxi drivers.
|
Started- 2010 and ongoing |
Local taxi drivers |
Integrate rules of the road material to first-time drivers, driver licensing centers and into driver education programs.
|
2009- Ongoing |
Driver education programs |
Work to distribute rules of the road material at vehicle registration locations.
|
2010- ongoing |
Current drivers
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Increase cycling education among children & adults through the eyes of motorists & other road users
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Offer bicyclists & motorists confident cycling classes.
See Bicycling for Louisville's website.
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2010-ongoing |
Classes are targeted at adults and at children in 3rd grade and up. |
| Louisville Bicycle Club is offering classes. see http://louisvillebicycleclub.org/ |
2010- ongoing |
Classes are targeted at adults |
Norton Hospital's Bike Rodeo Program.
Learn more
|
Ongoing |
Children in 2nd and 3rd grade |
| Safety City - Jointly run by JCPS and Metro Police |
Ongoing |
3rd graders |
| Community Center Summer Cycling Classes |
Completed
Summer 2011 |
4th and 5th graders |
Increase school-specific education programs for cyclists & pedestrians
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Expand the safe routes to school program
Learn more (PDF file) |
Ongoing |
Elementary School Students, parents, Jefferson County Public Schools |
| JCPS After School Youth Cycling Program (Pilot) |
Oct 2010:
and spring 2011 |
4th and 5th graders |
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| Increase the variety and frequency of off-road bicycle safety & education programs |
Work with Kentucky Mountain Biking Association (KYMBA), Metro Parks and off road riders to expand education programs that promote safety information for off road riding in Louisville |
2010-
and ongoing |
Off road riders and parents |