Fred Wiche, a journalist, was Louisville’s long-time TV and radio garden expert with WHAS-11 TV and 84WHAS Radio. He also wrote a syndicated gardening column featured in seventeen weekly newspapers. In 1997, Fred Wiche was inducted into the Kentucky Journalism Hall of Fame, and a section of Waterfront Park in downtown Louisville was named the Fred Wiche grove of trees. In 1998, Mr. Wiche passed away after a long battle with cancer. Source: The Encyclopedia of Louisville.
Fred Wiche was a member of Brightside’s family since it’s inception in 1986. For years, Fred gave his time to teach thousands of local students about gardening. He was a constant supporter of Brightside’s mission to cleanup, beautify and educate the community. He shared his wisdom, words, and weekends to make our region beautiful and environmentally aware.
The Brightside/Fred Wiche Award
Brightside and the Wiche family created the Fred Wiche Award to honor citizens and schools in Louisville who model Fred Wiche’s environmental stewardship. The first recipients were honored in 1999 at the Wiche Lawn and Garden Expo.
There are two award categories — Adult and School.
The Adult Award is given annually to an adult individual or group exemplifying Fred Wiche’s commitment to preserve and improve the environment. The Adult Award is open to anyone 18 years or older living in the Kentuckiana region including Jefferson, Bullitt, Shelby, Oldham counties in Kentucky and Floyd, Harrison and Clark counties in Indiana.
The School Awards are given to schools (public, private or parochial) in Louisville with the most outstanding environmental stewardship project. The selected environmental projects are educational and involve full participation by students. Thanks to generous sponsorship by Motorola, Inc. the Brightside Fred Wiche Awards award cash prizes to the first, second and third place school recipients.