Office for Globalization Newsroom 

A Java Treat for WorldFest Visitors

Tuesday August 19, 2008

For More Information, Contact: Ken Shapero (502) 314-3079

Learn what coffee “really” tastes like at Louisville WorldFest

Java Brewing Company offers one-hour coffee cupping experience

If you already know the difference between a “grande” and a “vente” coffee, you can take the next step toward java know-it-all status during Louisville’s WorldFest celebration, Aug. 29-30.

And by participating, you’ll be supporting charitable programs that help people newly arrived in the United States.

Visitors to the Java Brewing Co. pavilion during WorldFest 2008 can take part in an authentic “coffee cupping” with Master Roaster Mike Safai. Part ritual… part science -- the coffee cupping is the java equivalent of a fine-wine tasting.

After clearing their palates, and breathing deeply of the fresh-roast aroma, participants will sample a small amount of freshly roasted and brewed coffee.

They’ll swirl the fragrant liquid in their mouth, tasting for overtones of chocolate, vanilla, nuttiness and earthiness. Then they’ll spit the coffee out, clear their palates and repeat the process with another batch.

“This is the way coffee experts select fine coffees when they visit origin countries topurchase beans for roasting,” explains Safai, who in addition to Master Roaster, is chairman of Java Brewing Co. and Safai Coffee & Tea, one of the region’s largest specialty coffee roasting companies.

“But you don’t have to be an expert to learn the nuances of tasting coffee,” he said. “It’s a lot of fun for anyone who has a passion for the brew.”

The “coffee cuppings” are part of hour-long coffee exploration sessions that you can attend during WorldFest. In addition to participating in a cupping, you’ll witness a coffee-roasting demonstration and an entertaining presentation about the origins of coffee -- where the beans are grown and how they’re graded for taste and quality.
There will be four sessions each on Friday and Saturday of the festival: at 1:30, 3:30, 4:30 and 7:30 p.m. each day. Seating for the essions is limited and tickets are available in advance or on-site for $15 each.

Participants will receive all their coffee-cupping supplies, a one pound bag of a freshly-roasted coffee of their choice to take home and a $5 certificate for merchandise at ouisville-area Java Brewing Co. stores.

All proceeds from the sessions will benefit new immigrant eesettlement programs in Louisville. The sessions all take place at The Java Brewing Co. pavilion in the heart of the WorldFest activities on the Belvedere.