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Mayor Greg Fischer Newsroom

4th Street Live! announces Premier Fitness

Thursday December 18, 2003

The City of Louisville and The Cordish Company announced today the addition of the Premier Fitness Executive Club to the 4th Street Live! development.

“Premier Fitness is another welcome addition to an increasingly exciting Fourth Street Live! development,” said Mayor Jerry Abramson. “There will be something for everyone at Fourth Street Live! – food, entertainment, shopping and, now, a first-class venue to exercise and socialize.”

Blake L. Cordish, Vice President of The Cordish Company said, “The addition of a major state-of-the-art Premier Fitness club is extremely exciting for the 4th Street Live! District and the entire downtown. A dynamic, high quality health club has been a key part of other successful Cordish developments and always been an important part of our vision for 4th Street Live! In addition to being a terrific amenity for downtown office workers, Premier Fitness will provide a perfect bridge between office, entertainment and residential components of the city.”

“Across the country, companies and employees are placing more and more emphasis on the overall quality of work and play experiences. Downtown health clubs have proven to be tremendous success stories in downtowns throughout the country. Premier Fitness is a terrific operator and a welcome addition to 4th Street Live!,” Cordish said.

4th Street Live! will link downtown Louisville’s convention center, offices, hotels, entertainment and cultural destinations. Developed in partnership with the City of Louisville, this $70 million retail/entertainment project will anchor the development of the 4th Street entertainment corridor.
The Premier Fitness Executive Club will be a 21,000 state-of-the-art flagship health containing unique features such as: a Women’s Only Fitness Studio, Executive Locker Rooms, TV monitors on all equipment and Massage & Spa Amenities. The club will be located on the 2nd level of the development and will overlook the heart of the 4th Street Live! District.
The Premier Fitness Executive Club is owned and operated by Premier Health and Fitness Club partners Bill McDonald, Jim Schwab and Jack Howell. Premier Fitness was founded in 1996 and is the largest operator of health clubs in Louisville. They currently own and operate four other Louisville area fitness facilities.

4th Street Live! will feature the country’s and region’s leading retain and entertainment concepts. 4th Street Live! will transform from a thriving lunch and retail destination during the day to a unique and exciting dining, entertainment experience in the evening hours.

The Cordish Company, a Baltimore-based development company, is one of the country’s leading and most respected developers of retail entertainment projects in the United States. Other entertainment developments of The Cordish Company include: The Power Plant, Baltimore’s Inner Harbor; Bayou Place, Houston Texas; Power Plant Live! Baltimore, Maryland; Charleston Place, Charleston South Carolina; and Trolley Square, Salt Lake City, Utah.

Cordish specializes in entertainment retail centers and has won an unprecedented five Urban Land Institute Awards for Excellence, the highest possible national award for excellence in development. No other developer in the United States has equaled this achievement.

The company is currently under construction with approximately $1.2 billion of mixed-use

entertainment developments in markets such as Hampton, Virginia; Hollywood, Florida; Tampa, Florida; Landover, Maryland; Atlantic City, New Jersey; and Baltimore, Maryland.

For further information contact Kimber Goodwin, The Cordish Company at (410) 752-5444.