Tuesday September 1, 2009
Goal is 20,000 friends by September 30
The familiar faces of Louisville — from bourbon baron Bill Samuels to the heavy hitter Darryl Isaacs to Mayor Jerry Abramson — are teaming up as part of a month-long campaign to recruit 20,000 to become “ambassadors” for the Louisville.
The Friend of Louisville — or, Friend of Lou — campaign is looking for people who love the city and want to help spread the news about what’s happening in Possibility City. About 16,000 have already signed up.
People wishing to become Friends of Lou — whether they currently live in Louisville, once lived here, attended college here or were born in the city — should visit www.friendoflou.com to join the ambassador program.
People will get e-mail updates about unique things occurring in the city – and they also will be invited to parties and social events where they can network with other Friends of Lou.
The effort is being overseen by the Greater Louisville Community Branding Project, a coordinated effort between Greater Louisville Inc., the Louisville Convention and Visitors Bureau, local business and Louisville Metro Government.
The campaign includes television and web advertisements that feature well-known Louisvillians, such as radio personality Terry Meiners, social columnist Angie Fenton, car dealer Patti Swope, Southern Belles star Emily Gimmel and some non-human Friends of Lou, including 21C’s red penguins and Buddy Bat. Visit http://www.youtube.com/watch?v=vCAZm-c7Cuc to see one of the commercials.
The Friend of Lou program is part of the “It’s Possible Here” community branding campaign, and is a way for residents and other people who love the city to show their Louisville pride.
Friends of Lou occasionally receive gifts such as luggage tags and bumper stickers to share this message, both locally and outside of Louisville, and are encouraged to spread the word about their passion for the city. In turn, this builds visibility and awareness for Louisville, revealing it as a deep-rooted and flourishing city that people love to call home.