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Mayor Greg Fischer Newsroom

‘Stand Up and Be Counted’ During 2010 Census

Thursday January 28, 2010

Count means more funding for schools, public safety, jobs, roads

Visit Louisvile's Census webpage at

From job training to schools, to police and fire protection, Mayor Jerry Abramson today said the 2010 census population count is critically important to the future of Louisville and the surrounding region.

Joined by community leaders, Abramson launched a community-wide effort to encourage residents to ‘stand up and be counted’ by completing and returning their census form this spring. The forms -- which are much shorter than in the past, one page with 10 questions for many people -- will be mailed to homes starting in March.

“Our community receives important federal dollars based on the size of our population,” Abramson said. “Taking a few minutes to fill out and return your census form means more funding for teachers in the classroom, safety equipment for our police and firefighters, roads, sidewalks and much more.”

“Filling out that short census form, furthers the long-term investment in our children,” said Dr. Sheldon Berman, superintendent of Jefferson County Public Schools. “The more heads the Census Bureau counts, the more federal dollars we can put in the classroom.”

“The census is more than a counting mechanism – it’s a community development mechanism,” said Joe Reagan, president and CEO of Greater Louisville Inc. “Critical federal funding is distributed based on the census, and the more citizens we can engage, the more benefits we can utilize for our region. From roads and bridges to workforce training and education, standing up to be counted means standing up for Greater Louisville.”

Abramson unveiled a marketing campaign developed by local creative firms including a television ad produced by Videobred, print messages created by Adhawks Advertising and posters printed by United Graphics. The companies donated their services.

Abramson urged businesses, organizations and the media to help raise awareness about the importance of the census through employee emails and newsletters, church bulletins, donated ad space and neighborhood meetings.

Information and materials that companies and organizations may use to promote the 2010 Census are available on the city’s website at

A toll-free information hotline, operated by the U.S. Census Bureau, is available at 800-923-8282.

To view the :30 “Stand Up and Be Counted” census PSA for television, click on this link: