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Mayor Greg Fischer Newsroom

Louisville Joins Small Business Saturday Campaign

Monday November 22, 2010

Effort aimed at spurring business for small merchants

Citing small businesses as the “backbone of our economy” – Mayor Jerry Abramson today announced that Louisville will join in supporting the nationwide "Small Business Saturday" campaign, designed to spur business for small merchants on Saturday, November 27th, 2010.

In honor of the initiative, Abramson signed a proclamation formalizing November 27th – which falls between what is traditionally two of the busiest shopping days of the year, “Black Friday” and “Cyber Monday” – as “Small Business Saturday”.

“Small businesses play a huge role in creating jobs and driving our economy,” Abramson said “They also help make Louisville the very special city that it is. When you’re shopping this holiday season, and throughout the year, remember that Louisville’s neighborhoods are full of unique and original restaurants, retail stores and service providers.”

Louisville joins Boston, New York City and other communities in supporting the campaign which is an initiative of American Express and the National Trust for Historic Preservation.

"Small business is the engine of job creation in the US economy," said American Express Chairman and CEO Kenneth I. Chenault. "It is also among the sectors hardest hit by the recession. By spreading the word about Small Business Saturday, we can help raise awareness about the critical role small businesses play in cities and towns across the country at a time when they need support the most."

“When we invest in small businesses, we are investing in places that give our towns and cities a unique sense of place,” said Stephanie Meeks, president of the National Trust for Historic Preservation.

Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday. American Express is launching campaigns on Facebook and Twitter driving consumers and business owners to where they can participate in many ways, including:

· The first 10,000 business owners to sign up $100 of free Facebook advertising to help build online buzz and drive customers to shop at their businesses on Small Business Saturday. By entering a few pieces of information and clicking a button, these business owners can create a personalized, geo-targeted ad that will run on Facebook leading up to November 27th. Facebook has donated $500,000 in Facebook credits for these small business owners to use in the future.

· American Express is also giving a $25 statement credit to 100,000 cardmembers who register their card and use it to shop on Small Business Saturday at any locally-owned, independent small businesses that accepts American Express.

· Small business owners can download online promotional materials and use a number of social media tools to promote their businesses on Small Business Saturday.

· Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter.

· For every person who 'likes' Small Business Saturday on Facebook, American Express is donating $1 up to $500,000 to Girls Inc. to empower young women to be entrepreneurs of tomorrow.

More information can be found at