Metro Police Newsroom
Louisville Metro Police Step Up the Fight Against Meth
Thursday November 29, 2007
Mayor Jerry Abramson and Chief Robert White today announced that the Louisville Metro Police Department is the recipient of a federal grant totaling nearly $450,000 that will be used to purchase equipment for the Metro Narcotics Unit and launch a community-wide anti-meth media campaign.
"This grant is an acknowledgement of the tremendous work we're doing here in Louisville to keep our community safe," Abramson said. "We're building on the success of our methamphetamine workshop earlier in the year and will be providing residents and officers the tools they need to keep this dangerous drug out of our neighborhoods."
Enhancements for the department will include:
- An ion spectrometer that assists officers in detecting the presence of methamphetamine
- Lap-top computer and projector for education presentations
- 2,000 hours of directly funded overtime
- Clandestine lab investigation training for 15 Metro Narcotics officers
The grant will also pay for billboards, bus shelters, TARC advertising and public service announcements featuring messages on how to report someone using or manufacturing methamphetamine.
"Over the next year and a half, we plan to use every medium available to raise the public's awareness about the hazards of meth and how to report a suspected problem," White said.
Bandy Carroll Hellige, a Louisville-based advertising and public relations agency, was instrumental in the development of the campaign and created several print concepts to roll out the promotion. The theme for the campaign focuses on community involvement and prominently features 574-LMPD, the anonymous crime tip hotline. The company donated its services and will continue working with LMPD during the next two years, presenting several more concepts for print, television and radio messages.
"The campaign illustrates that meth can be a problem in any neighborhood but, at the same time, that any neighborhood can work with the police department to eradicate it," said Gary Sloboda, partner and creative director with Bandy Carroll Hellige. "We are proud to partner with LMPD to address an important community challenge."
Metro Louisville led the state in meth busts last year. So far this year, Metro Narcotics officers have busted 65 meth labs. That's compared to 46 busts for the same time period last year and a total of 56 meth lab busts for all of 2006. As in previous years, many of the busts are located in the southern part of Louisville.
Louisville joins other areas of the country that have also launched media-awareness campaigns surrounding meth. The national agency MetResources has already been running anti-meth spots in the Louisville area.