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Metro Newsroom 

Downtown in Bloom Thanks to Flowers on Fourth

Friday April 25, 2008

Downtown is more colorful today thanks to 100 blooming flower pots, the result of a growing partnership between Brightside, Louisville Metro Government, Louisville Downtown Management District and area businesses and workers.

Volunteers from the Young Professionals Association of Louisville (YPAL) and Louisville Urban League Young Professionals (LULYP) put the finishing touches on the flower pots along Fourth Street today. Members of each organization were also honored for their role in Brightside’s recent “Green Tie Bash”, which contributed $10,000 to the Flowers on Fourth beautification initiative.

“This is a great partnership between people who live and work downtown, our businesses, organizations and young professionals,” Mayor Jerry Abramson said. “These colorful flower pots make our downtown a more exciting and attractive place to visit, work and enjoy.”

In its third year, the Flowers on Fourth program expanded by more than 20 percent with the addition of 19 new flower pots. A plant pallet is being utilized to create a colorful theme for each section of 4th Street, with plants including hibiscus, petunia, ferns, geranium, verbena and lantana.

Businesses along 4th Street contributed more than $10,000 for the plantings, with the city contributing approximately $10,000 as well. Louisville Downtown Management District, which serves the core area of the Central Business District with safety and clean teams, will provide the maintenance and watering for plantings, a service worth $14,000.

“Thank you to the many corporate and public entities for making our community more beautiful,” said Louis Straub, of Chase and a board member for Louisville Downtown Management District, who coordinated this project. “When everyone comes together and makes a contribution, wonderful things can be accomplished.”

Organizations participating in the flower plantings include:

  • Brightside
  • Chase
  • Hines Interest LTD. Partnership
  • Hyatt Regency
  • Kentucky International Convention Center
  • Louisville Downtown Management District
  • Louisville Metro Government
  • Louisville Urban League Young Professional (LULYP)
  • M & J Wilkow, LTD
  • Metropolitan Sewer District
  • US Bank
  • Young Professionals Association of Louisville (YPAL)


  • Brightside, launched in 1986 by Mayor Abramson, is unifying people in clean and green activities to beautify the city and foster civic pride.
  • While Louisville Metro covers administrative expenses for the agency, all programs and beautification efforts are funded entirely through private donations and sponsorships.
  • Since its inception, Brightside has planted over one million daffodil bulbs and over one million flowers in our community.

Cynthia Knapek, 574-3613 / 376-9936
Lisa Gunterman, 574-2339 / 216-9251



Brightside plantings alongs 4th Street downtown.
Click image to enlarge

Downtown in Bloom Thanks to Flowers on Fourth
Click image to enlarge