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Metro Newsroom

Louisville Water’s “Pure Tap” Campaign Receives National Recognition

Friday November 16, 2012

Growing Blue Award

The Louisville pure tap® campaign, Louisville Water’s signature public education effort has received the Award of Distinction as part of the inaugural Growing Blue Award. The award recognizes individuals, organizations and government entities for advancing public understanding of how water is as essential to economic and social growth as it is to sustaining the environment.

Louisville Water was recognized along with the Growing Blue Award winner Milwaukee Water Council at the 2012 American Water Summit in Chicago. The event, in cooperation with summit host Global Water Intelligence, was based on a live vote by summit attendees that included leaders from the public and private sectors.

Louisville Water was recognized with distinction for its grass-roots campaign, Louisville pure tap®. In 1996, Louisville Water became the first utility to trademark what comes out of the faucet. Since then, the pure tap initiative has grown into collaborations with schools, community and government organizations, businesses and customers to promote the quality and value of tap water.

“It’s really a simple concept – get back to the tap,” said Greg Heitzman, President and CEO of Louisville Water. “Louisville has a rich history of water innovation and we’re known for outstanding water quality and taste. The pure tap campaign is at the heart of our customer education efforts, helping to bring recognition to something that’s often taken for granted.”

Nine organizations were nominated for the award by the executive committee of Growing Blue, a collaboration of 11 diverse organizations active in the environmental and water fields. The four finalists included Ceres, Louisville Water Company, Milwaukee Water Council and the Water Environment Federation. During the summit, each finalist presented its program results to the audience. Once all presentations were completed, audience members selected the winners via handheld voting devices.

“Since the inception of the Clean Water Act 40 years ago, public awareness of how water impacts the environment has rapidly grown,” said Laurent Auguste, President and CEO of Veolia Water Americas and founding member of Growing Blue. “Meanwhile, awareness of water’s value to our economic and societal well-being is growing but requires much more effort as we are all truly required to work more closely together to make smarter decisions for our collective future. The nominees presented highly notable work from very different perspectives, and the members of Growing Blue are very proud to have the opportunity to recognize each of them for their many accomplishments.”

Learn more about Growing Blue at