Wednesday May 4, 2005
Mayor Jerry Abramson today announced that Louisville Metro’s “Keep It Clean” anti-litter efforts will expand with new cameras to deter litterers, partnerships with high schools, and a second phase of media advertising.
“Derby Week is a time when our city sparkles, but we want to ensure our hometown remains litter-free all year long,” Abramson said. “It will take the continued involvement of our community – by picking up litter and not littering in the first place – to create a long-term solution.”
The expanded anti-litter efforts are being paid for by state funds that are made available to local communities as a result of legislation enacted by the 2002 General Assembly. Louisville Metro will receive more than $528,000 this year under the state’s formula, which is based on a community’s population and road miles.
Cameras are deterrent
Later this month, the Department of Solid Waste Management will install five new “flash-cams” – motion-sensing cameras that will be mounted in areas frequently used for illegal dumping.
The department installed one camera as a pilot project earlier this year at two locations, Gilligan Tunnel in Portland and Wathen Lane near Dixie Highway. While the camera was installed at these locations, illegal dumping ceased.
“The cameras have proved to be successful deterrents,” Abramson said.
Solid Waste Management is currently identifying the sites where the additional cameras will be placed. The cameras cost $3,000 each.
Grants provided to high schools
Also part of Louisville Metro’s anti-litter efforts, Brightside will provide financial grants to area high schools whose students have participated in cleanup or beautification activities. Abramson said that research indicates people that litter are often of high-school age.
“The grant program reaches into our schools to educate young people on how they can be involved in anti-litter efforts, and helps foster a sense of community pride among the next generation,” Abramson said.
Currently nine high schools are participating in the grants program (Central, Dupont Manual, Eastern, Fairdale, Fern Creek, Iroquois, Jeffersontown, Seneca and St. Francis). The schools receive points for various cleanup or anti-litter activities, such as organizing a neighborhood cleanup, adopting a “Green Mile” or a Metro Park for cleanup, conducting an audit of school waste, or increasing the school’s recycling program.
The three schools with the highest point totals as of May 6 will receive grants of $1,500, $1,000 and $700 respectively. All participating schools will receive at least a $200 grant.
Advertising campaign extends
To further awareness of the anti-litter effort, Louisville Metro will extend the award-winning “Litter Makes Us All Look Bad” advertising campaign.
The second phase of the media campaign will run mid-May through mid-August and include $75,000 worth of billboards, bus and bus-shelter ads, as well as radio commercials and promotions. The outdoor posters will feature the familiar image of the otherwise attractive young people with various forms of litter and trash attached to their faces, shoulder or neck. An additional 20 Metro waste-hauling trucks will carry 4’ x 6’ versions of the billboards, bringing the total number of Metro vehicles promoting the anti-litter message to 50.
Brightside developed the “Litter Makes Us All Look Bad” campaign in partnership with Paul Schultz Advertising. The campaign won two Silver Louie Awards in this year’s Louisville Advertising Federation competition.
Anti-Litter Campaign Makes Progress
Louisville Metro’s anti-litter campaign was launched in June 2004, as a collaboration of several agencies: Brightside, Solid Waste Management, Metro Parks, Public Works, Neighborhoods and Corrections.
Highlights include of the anti-litter initiatives include:
• Re-established the Green Mile program – 50 miles adopted to date.
• Citizen volunteers cleared more than 80 tons of trash last year.
• Inmate crews cleared more than 26 tons of trash last year.
• Supplemental winter interstate cleanups cleared almost 150 tons of trash.
• Neighborhood sweepers made available to neighborhoods.
• Street sweeping made available for suburban arteries for the first time – over 1,000 miles cleaned to date.
• Decorative trashcans purchased for downtown and distributed to Council Members for each district.
• To report illegal dumping, call MetroCall at 311 or 574-5000.
• For help organizing a neighborhood cleanup, call Brightside at 574-2613.
• For more litter-related information, go to: www.keepitcleanlouisville.org./ul>