Thursday September 12, 2013
In support of First Lady Michele Obama’s new campaign, which was launched on September 12, 2013 to encourage everyone to drink more water for its health and wellness benefits, Louisville Water is increasing its efforts to make sure Louisvillians are aware of how easily and affordably they can get “back to the tap.”
Part of Mrs. Obabma’s Let’s Move!
campaign to fight obesity, the new “drink more water” campaign focuses on the health benefits and economic value of choosing tap water over sugary soft drinks and other less healthy beverages.
“This is very exciting,” said Louisville Water Strategic Communications Manager Kelley Dearing Smith. “Louisville Water has been championing the importance and value of water for decades through our education and outreach programs. Public health has been the core of what we do since 1860. It is so gratifying to know that the First Lady is on our team!”
Louisville Water was the first water provider in the country to brand tap water. This year, Louisville pure tap®
was named the “People’s Choice” for best-tasting tap water in America by the American Water Works Association.
The Louisville pure tap® program focuses on the quality, innovation and value of tap water. Each year, over 800 organizations, including schools, churches, businesses, not-for-profits, festivals and events use the Louisville pure tap® program to serve water. In addition, the campaign has developed education programs and curricula, and has spawned a number of successful educational partnerships with Jefferson County Public Schools (JCPS), Archdiocese of Louisville, Kentucky Science Center and Louisville Zoo.
The program includes the availability of BPA-free bottles, compostable cups, coolers, water pitchers and even a mobile water unit designed by the company's engineers.
Louisville Water has consistently promoted pure tap® as the 'first choice' for hydration over sugary drinks. Just last year, Louisville Water introduced a video entitled "Where's the Sugar?
" that illustrates how to measure sugar in drinks and snacks and compare the health benefits of water. The video is part of Louisville Water's community dental partnership, Smile Kentucky!
Louisville Water’s classroom curriculum, Drink to your Health, represents a long history of collaboration with JCPS on educational programs for students, including dental and healthy living programs as well as activities that center on engineering and science advancements made possible through the innovation needed to deliver a safe water supply.
Working together, Louisville Water and JCPS developed an extension of the “Drink to Your Health” program that rejuvenates the use of water fountains and coolers as both stationary and mobile “fill stations” to ensure that Louisville’s award-winning pure tap® is available in all 150 public school cafeterias. A variety of signs and posters draw attention to the areas where Louisville pure tap® can be easily obtained as well as educate students on the importance of drinking plenty of pure tap throughout the day.
Louisville Water’s branded “pure tap® to GO” fill stations are highly visible and readily available at many of Louisville’s festivals, concerts and other events to encourage people to get back to the tap and reuse their “green” bottles, pitchers, and compostable cups. Louisville Water branded fountains are located at such popular destinations including KFC YUM! Center, Louisville Zoo, University of Louisville’s Patterson Baseball Stadium and Waterfront Park.
“We are so pleased with the outreach and new connections we’re making with “Louisville pure tap®,” said Smith. “From its award-winning taste and environmental stewardship of refilling bottles and other environmentally friendly containers, “pure tap®” continues to represent us as one of our community’s important assets.”