Monday March 26, 2007
Subway joins as sponsor of Mayor’s Healthy Hometown Hike & Bike series
Mayor Jerry Abramson today announced that the popular Hike & Bike events will continue in 2007, with a first installment set for Memorial Day, Monday, May 28, beginning at 10 a.m. at Waterfront Park. Four prior Hike & Bike events have drawn thousands of cyclists and walkers who have joined the mayor on scenic routes through downtown, historic neighborhoods and scenic parks. The events are part of the ongoing Mayor’s Healthy Hometown Movement, created to encourage Louisville residents to be more active and make healthier lifestyle choices.
Abramson was joined at a news conference today by Jared Fogle – the sandwich-eating, weight-losing spokesperson for Subway Restaurants, which has signed on as the presenting sponsor of the 2007 Hike & Bike series.
“We’re grateful for Subway Restaurants’ partnership to help us continue and grow these events that are helping our citizens get out and continue a fitness regimen or start a new one,” Abramson said. “I hope the Hike & Bike is becoming a Memorial Day tradition for many of our residents who enjoy active lifestyles.”
As part of its sponsorship, Subway Restaurants will give away seven Trek 820 bikes at the Hike & Bike. To register, visit www.LouisvilleKy.gov/CommunityRelations (Registration ends May 23). Subway Restaurants also will promote the event in its television advertising during the weeks leading up to Memorial Day.
The Hike & Bike cycling route will highlight various Louisville amenities, beginning at Waterfront Park and progressing south through Old Louisville, the University of Louisville, tree-lined Southern Parkway, scenic Iroquois Park and back.
The complete bicycle route is approximately 15 miles, with several turnoffs available providing alternate routes as short as two miles. There also will be optional routes on the hills of Iroquois Park for cyclists looking for a challenge. For walkers, a 2.5-mile “Mayor’s Mile” loop will be marked in Waterfront Park.
The cycling route will be marked with signage and include several break stations staffed by volunteers to assist with directions and water. In addition, the Louisville Bicycle Club is providing “bike captains” to help cyclists obey the rules of the road, as well as “bike doctors” along the way to assist cyclists who might encounter equipment problems. Louisville Metro Police will provide traffic assistance at key intersections and the Louisville Metro EMS bicycle team will patrol the route.
The Waterfront Park starting and finishing point, near the “Dancing Waters” feature on Witherspoon St., will feature a health-fair atmosphere with nutritional snacks, music and several informational booths providing tips on cycling safety, bicycle commuting and other healthy-living information. In addition, free children’s activities will be provided. The first 1,000 to attend will receive a free T-shirt. A limited number of bicycle helmets, lights and reflective gear also will be given away.
Healthy Hometown Movement makes strides
The Hike & Bikes were introduced two years ago as part of the Mayor’s Healthy Hometown Movement. Another Hike & Bike is planned for this Labor Day.
In addition to the Hike& Bike events, other achievements of the Mayor’s Healthy Hometown Movement include:
- Regular hiking events in Jefferson Memorial Forest;
- Establishment of the Mayor’s Miles, one-mile marked walking paths in four Metro Parks;
- a Make Healthy Choices Conference, drawing 350 small businesses to learn about developing workplace wellness programs;
- $123,000 in grants provided to 22 community groups to implement neighborhood-level health and wellness programs;
- A marketing and advertising program generating more than 2 million media impressions and 1,000 weekly website hits;
- A workplace wellness program for Metro Government employees that has been modeled by other large employers such as Humana, GE and Kindred;
- Designation as one of the 100 Best Practices for Healthy Cities by the U.S. Conference of Mayors;
- Named one of 50 finalists for the National League of Cities Municipal Excellence Award.
If You Go:
Mayor’s Hike and Bike, May 28, starting at Waterfront Park at 10 a.m. for experienced riders, with a second flight for families and casual riders departing a few minutes later. Booths with cycling information, bicycle assistance and healthy snacks available. On-street parking is available near Waterfront Park. All TARC buses are equipped with bicycle racks for those cyclists who want to leave the car at home.
Additional Healthy Hometown Events
Mayor’s Hike & Bike – Labor Day, Sept. 3
Mayor’s Fall Hike at Jefferson Memorial Forest – October 27