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Metro Newsroom

Abramson Helps Unveil New Hispanic Directory

Monday August 23, 2004

Mayor Jerry Abramson today joined officials with Louisville-based Cobalt Ventures to unveil a new Hispanic Yellow Pages that will be distributed throughout the community.
The Yellow Pages – En Enlace Latino (The Latin Link) – will for the first time include government listings, Abramson said. About 60,000 copies of the publication will be distributed in the Louisville Metro area.
“Much of the growth in our community over the last several years has come from a wave of immigrants, representing diverse cultures,” Abramson said. “This kind of directory reflects our diversity. It also reflects our place among some of the larger cities in America, which have these kinds of directories to serve their immigrant populations."
Cobalt Ventures, which has about 35 employees producing En Enlace Latino, also produced directories for several other cities, including Lexington, Cincinnati, Nashville, Indianapolis, St. Louis and Birmingham, said Jonathan Blue of Cobalt Ventures.

Between 1990 and 2002, Louisville Metro’s Hispanic population tripled to more than 14,000. The community has experienced growth in the number of Hispanic-owned businesses, such as restaurants and publications.
“Creating the kind of hometown where all people are welcome requires us to reach outside our comfort zones to make new connections in new places in our community,” Abramson said. “The Latin Link provides the kind of outreach that makes our community more accessible.”