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Louisville Water Competes for the Title of Best Tasting Tap Water in North America

Monday June 10, 2013

Louisville Water Company and its already award-winning pure tap® will compete for the second time in five years for the title of  "Best Tasting Tap Water in North America,"
sponsored by the American Water Works Association and including 20 water utilities from across the nation.

The announcement will be made on Tuesday, June 11, 2013 at 6:00 pm from Denver, Colorado as part of the American Water Works Association’s Annual Conference and Exposition.

A panel of water experts and consumers will examine, sniff and taste samples
of water to declare the "Best of the Best" winner.  Attendees at the conference will sample to name the "People's Choice" for tap water.

Louisville’s pure tap® won the national title in 2008 and won a regional competition with other utilities in Kentucky and Tennessee in 2012 to make it back to the national finals.

Louisville Water is honored to be recognized for its outstanding quality and taste, which has always been a priority. In the early 1900s, the company employed a "chief taster" to sample the water 40 times before it went to customers. Today, Louisville Water still has a taste test panel and sampling the product is one of 200 tests that scientists perform daily on the drinking water supply.

In 1996, Louisville Water was the first utility in the nation to trademark tap water in an effort to promote the quality, value and innovation behind something most people take for granted. Today, the Louisville pure tap® campaign provides reusable bottles, cups, pitchers and a mobile water unit to over 800 organizations each year to stress the value of a high-quality drinking water supply.

In addition, the pure tap® campaign has developed education programs and curricula and has spawned a number of successful educational partnerships with the Jefferson County Public Schools, the Archdiocese of Louisville, the Kentucky Science Center and Frazier History Museum.