Friday July 23, 2010
New ads focus on texting, visibility for pedestrians and cyclists
StreetSense – an ongoing marketing campaign aimed at reducing the number of pedestrians and cyclists injured and killed on Louisville streets – has unveiled new ads and messages targeting texting while driving and other unsafe behavior.
The new advertising – on television, radio and in magazines – is targeted to motorists, cyclists and pedestrians, urging them to make smart moves to create safer streets. The texting message warns that a motorist can “travel the length of a football field in the time it takes to enter a single phone number.” The ad coincides with a new Kentucky state law prohibiting drivers from sending or receiving text messages.
Other ads urge pedestrians and cyclists to use reflective gear and lights so they can be seen at night, and remind cyclists to obey the rules of the road, including stop signs and red lights.
“Our new StreetSense messages focus on simple things we can all do – or not do – to make our streets safer for pedestrians, cyclists and motorists,” Abramson said. “Whether it’s wearing reflective gear or lights at night or not texting or emailing while driving – it’s all about using good street sense.”
In 2009, 8 pedestrians and two cyclists were killed, and 364 pedestrians and 106 cyclists were injured on local roadways.
Although pedestrian and cyclist fatalities in 2009 dropped from the previous year, Louisville Police Chief Robert White noted that there have been several recent deaths on local streets.
“Although statistically we have improved over the last five years, there is still much work to be done,” White said. “I believe many of these incidents were preventable and through education, awareness, and good street sense, we can dramatically decrease the number of future tragedies.”
Safety tips and resources for pedestrians, cyclists and motorists are available at the StreetSense website: www.louisvilleky.gov/streetsense.
The StreetSense ads, along with a new StreetSense bike safety video, can be viewed at: www.louisvilleky.gov/streetsense/campaign/
The StreetSense campaign is being paid for entirely by federal funds, including the Communities Putting Prevention to Work grant awarded to Louisville by the Centers for Disease Control and federal transportation dollars made available to the city by the Kentucky Transportation Cabinet.
StreetSense is an initiative of the Mayor’s Healthy Hometown Movement, which was started in 2004. Community partners include Step Up, Louisville! Task Force, Bike Louisville and TARC.
StreetSense Top 10 Smart Moves
- Pay attention. Pedestrians and cyclists can be anywhere, anytime and hard to see.
- Slow down at intersections and crosswalks (even if it’s not marked); be prepared to stop.
- Don’t text, email or talk on the phone while driving.
- Be predictable. Stay off freeways and use sidewalks where provided and always cross or enter streets where it’s legal to do so; understand and follow all traffic signals.
- Where no sidewalks are provided, it’s usually safer to walk facing the road traffic.
- Be visible at night. Dress in light colors and wear reflective clothing; carry a flashlight.
- Wear a properly sized and fitted helmet along with reflective clothing, use lights at night.
- Obey traffic laws: ride on the right, signal lane changes and turns.
- Ride no more than two abreast in a lane.
- Alcohol and drugs impair your ability to walk, bike and drive safely!