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FOURTH STREET LIVE! GRAND OPENING PLANS UNVEILED

Monday October 4, 2004

The City of Louisville, Hogan Real Estate and The Cordish Company are proud to announce plans for the Fourth Street Live! Grand Opening Celebration on Halloween weekend - October 30 and 31. The celebration marks the official opening of the 350,000 square foot dining, retail and entertainment district. Focused around a central open air main plaza area, the district creates a user-friendly meeting area and a true “living room” for downtown.

"We have successfully completed 4th Street Live!," said Mayor Jerry Abramson. "We have witnessed a transformation of our downtown. The Cordish Company and 4th Street Live! are an important part of making that happen."

Fourth Street Live! offers a community gathering place - combining entertainment, retail and dining experiences. Visitors are able to stroll along richly landscaped boulevards featuring diverse attractions ranging from an upscale bookstore, to a hip bowling lounge, to a sophisticated billiards hall, to the nation’s first Maker’s Mark Bourbon House and Lounge, an open-air food court, retail shops, major national hard goods purveyors, a spa and health club, and many other venues. The district is 95% leased.

The Grand Opening celebration is a family friendly event. Saturday’s festivities will begin at 5:00 p.m. Upon arrival, patrons will be greeted with a red carpet entrance and live music from area jazz and blues bands. Highlights of the planned activities include: live performances from country artists Sawyer Brown and the legendary KC and the Sunshine Band, as well as the world renowned acrobatic Cirque troop. Cirque performances will include trapeze artists flying from the dramatic glass ceiling of Fourth Street Live! A $4,500 Halloween costume contest is also on the itinerary for the evening.

“The Grand Opening celebration of Fourth Street Live! is the culmination of years of planning and hard work,” stated Blake L. Cordish, Vice-President of The Cordish Company. “This weekend marks an historic moment for downtown Louisville and we welcome all of Louisville to join us for an awesome weekend of festivities and in doing so, benefit a terrific charity.”

Fourth Street Live! is pleased to announce that proceeds from the Grand Opening celebration will benefit Kentucky Harvest. Attendees are asked to bring three cans of non-perishable food items to Fourth Street Live! on Saturday and Sunday during event times. Tickets for the event are $15.00 in advance and $25.00 the day of the event, if tickets remain. Please be aware that a limited number of tickets are available and will be sold on first come, first served basis. On event night, tickets will be sold at a discount ($20.00) with the donation of three food items to Kentucky Harvest. Tickets will be on sale beginning Tuesday, October 5 and will be available at www.4thstlive.com. Tickets can also be purchased at Fourth Street Live! Ticket hours on site are Monday – Friday from 11:00 a.m. to 2:00 p.m., and Friday and Saturday nights from 6:00 p.m. to Midnight at a counter located between Hard Rock Café and Sully’s. If there are any questions regarding the Grand Opening celebration or tickets, please call 502-584-7170.

Sunday, October 31 is Family Day and is a free event. Activities include Trick or Treating for children 12 and under, Scary Story Times presented by Borders Books and Music, a Costume Contest for children 12 and under with cash prizes and a Pet Costume Contest with cash prizes. There will be a street festival atmosphere with face painters, games, jugglers, a pumpkin decorating station and much, much more. The Sunday Family Day event hours are from 1:00 p.m. to 4:00 p.m.

Tenants currently open at Fourth Street Live! include: Borders Books and Music, Office Depot, Foot Locker, Red Cheetah dance club, Parrot Beach, Rascal’s Comedy Club, Saddle Ridge, Hard Rock Cafe, Sully’s Restaurant and Saloon, Red Star Tavern, Fashion Shop, TGI Friday’s, Ginny’s Hallmark, CVS Pharmacy, EB Games, Cool Shades, United States Post Office, T-Mobile and a food court with Wendy’s, Subway, Rocky Rococo Pizza and Subs, Tai Pei Café and Cold Stone Creamery. Maker’s Mark Bourbon House & Lounge officially opens its doors for dinner Wednesday, October 6th at 4:00 p.m.
 
Fourth Street Live! will provide over 1,500 new jobs and it is projected to yield $30 million dollars to the public sector over the next ten years in new direct tax revenue.
 
Fourth Street Live! is a development of The Cordish Company and Hogan Real Estate. The Cordish Company is an award winning developer and has received an unprecedented five Urban Land Institute Awards of Excellence.