Wednesday August 24, 2011
Farm Boy Food Mart Introduces Fresh Produce Department with Funding from Federal Grant to Healthy Hometown Movement
Louisville has opened its fifth “Healthy in a Hurry” Corner Store in the California neighborhood where fresh fruits and vegetables have not readily been available. The “Healthy in a Hurry” initiative is part of the Mayor’s Healthy Hometown Movement which received a $7.9 million federal Communities Putting Prevention to Work (CPPW) in March 2010.
The new store is the Farm Boy Food Mart located at 1200 Dixie Hwy., owned by Luai Hasouneh. Hasnouneh is using nearly $13,000.00 in grant funds to add “Healthy in a Hurry” signage, for other design work, for community outreach, for staff training and other technical assistance and for the first order of produce.
The staffing and improvements are coordinated by the Healthy in a Hurry initiative of the Healthy Hometown Movement and its partner, the YMCA of Greater Louisville.
The Healthy in a Hurry initiative makes it possible for grocers in neighborhoods known as food deserts to carry fresh produce and other healthy foods that might otherwise not be available. Healthy in a Hurry stores are also located at The Dollar Plus at 755 S. Preston, the Shawnee Market at 208 Amy Street in the French Plaza, at the Parkway Food Mart at 1201 W. Hill St., and at the Berrytown YMCA at 1300 Heafer Rd.
“This is a great addition to serve the California and Parkland neighborhoods,” said Mayor Greg Fischer. “Residents along the Dixie corridor, who have had to drive or take public transportation to find healthy foods, will have it available right in the neighborhood. That’s what it’s all about. This is also a win because this site – which was a neighborhood landmark as the Farm Boy store, but then idle for a long time – will now spring back to life.”
“We started the Healthy Corner Store initiative in Louisville in 2009 as a way to get more fresh fruits and vegetables into city neighborhoods where many residents didn’t have cars and lacked access to a full-service supermarket,” said Dr. LaQuandra Nesbitt , Metro Public Health and Wellness Director. “Funds for the Farm Boy “Healthy in a Hurry” Store are coming from the federal Communities Putting Prevention to Work grant. This grant is also supporting a voluntary menu labeling initiative and programs in our schools to counter the growing epidemic of childhood obesity. The grant is also providing resources to enhance our community’s infrastructure to support bicycling, walking and other physical activity.”
As part of the program, stores receive start-up produce and technical assistance. The Center for Health Equity and the Y also work with food distributors to negotiate delivery costs for businesses participating in the Healthy in a Hurry initiative.
“A healthy choice should be an easy choice,” said Steve Tarver, president and CEO of the YMCA of Greater Louisville. “Breaking down barriers and providing access for people who want to eat healthy, but may not always have the opportunity, is our goal and Healthy in a Hurry is helping to make that happen.”
According to a store survey of residents living in a one mile radius of the Farm Boy Food Mart, 84% of respondents said they were likely or very likely to buy fruits and vegetables at the store, if available.
The Louisville Metro Department of Public Health and Wellness administers the $7.9 million CPPW grant which seeks to advance the work of the Mayor’s Healthy Hometown Movement and make Louisville a healthier place to live for everyone by:
- encouraging environmental, systems and behavioral change designed to improve the ability to make healthier choices,
- assisting with developing policies, programs and communitywide tools needed to reach the entire community with healthier messages healthier choice support systems,
- targeting entire communities including underserved areas where healthier choices may be severely limited.
To learn more about Louisville’s Communities Putting Prevention to Work grant, visit http://www.louisvilleky.gov/Health/PuttingPreventiontoWork.