Map It

Map City Services

Enter an address:
(e.g., 410 S Fifth Street)
Click...
 

  Features

Metro Newsroom


Abramson Announces Community-wide Anti-Litter Campaign

Thursday June 3, 2004

Mayor Jerry Abramson today challenged citizens and businesses to help ‘Keep It Clean’ as part of a wide-ranging community campaign aimed at reducing the tons of litter that spoil all areas of Louisville Metro.

“In coming weeks, you will be seeing and hearing messages urging our community to take responsibility and take action to help clean up Louisville,” Abramson said. He said the messages will also target younger people who studies show are more likely to litter.

Abramson said Metro Government is doing its part to combat litter and has stepped up litter removal efforts the past year, including:
 · Increasing the number of Corrections inmate crews that pick up litter and trash
 
· Contracting with state road crews for additional highway clean-ups
 
· Purchasing trash receptacles and street-sweeping equipment for use on neighborhood sidewalks

· Organizing and encouraging more neighborhood cleanups

“Now, we’re challenging citizens and businesses to step up and get involved in cleaning up our community,” Abramson said. “Even if you don’t cause the problem, you can be part of the solution.”

If only 10 percent of the 700,000 residents of Louisville picked up just one pound of litter each week, we would eliminate more than 1,800 tons of trash a year, Abramson said. That would be more than double the 850 tons of litter collected through government efforts in 2003.

Abramson said residents can get involved in a number of ways:
· Citizens can pick up litter wherever they see it
 
· Individuals and community groups can organize neighborhood cleanups
 
· Businesses can adopt a “Green Mile” for cleanup, start a waste reduction and recycling program and keep trash containers secured.

Abramson announced the litter campaign in Okolona where Metro Councilmember Madonna Flood recently held a district-wide cleanup. Abramson said Flood’s project was a good example of the community involvement the campaign is intended to encourage.
 
“Truly, ‘litter makes us all look bad’” Abramson said, echoing the main theme of the litter awareness campaign. Outdoor and TARC bus advertising messages will be prominent throughout the community and will feature otherwise attractive young people with various forms of litter and trash attached to their faces, shoulder or neck. The messages will also be placed on the sides of about 30 garbage collection trucks that Metro Government operates in the Urban Services District.
 
Radio commercials with a similar “socially unacceptable” theme will air on local radio stations. Abramson said the rallying cry of the campaign is simple, and direct: “Keep It Clean.”

A special website has been created to provide litter cleanup information at www.keepitcleanlouisville.org.
 
The litter awareness campaign will be coordinated through Abramson’s Brightside program, but many Metro Government departments will be involved as well including Solid Waste Management, Public Works, Metro Parks, Neighborhoods and Corrections. T

he awareness campaign and related cleanup initiatives are being paid for by state funds that are made available to local communities as a result of legislation enacted by the 2002 General Assembly.
 
Getting Involved in Cleaning Up Litter Residents can get involved in a number of ways:
· Citizens can pick up litter wherever they see it
 
· Individuals and community groups can organize neighborhood cleanups
 
· Businesses can adopt a “Green Mile” or “Adopt-A-Highway” (along state-maintained roads) for cleanup, start a waste reduction and recycling program and keep trash containers secured.
 
You can participate in an upcoming cleanup:
· Saturday, June 5, 10a.m. – 1p.m. District 4 Cleanup, organized by Metro Councilmember Willie Bright and the House of Ruth. 607 E. St. Catherine St.
 
· Saturday, June 5, 9a.m. – 1p.m. Floyd’s Fork Creek Sweep (creek conditions permitting). Floyd’s Fork Park. For information, call 267-6883

· June 19. Ohio River Sweep, organized by MSD. For information or to register to participate, call 1-800-359-3977

· June 19, 10a.m.-2p.m. Riverview Park Cleanup, organized by Ignite Louisville. Greenwood Rd. For information, call 625-0086.
 
To report litter or illegal dumping, call MetroCall at 311 or 574-5000.

For help organizing a neighborhood cleanup, call Brightside at 574-2613 For more litter-related information, go to: www.keepitcleanlouisville.com