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Metro Newsroom

Toyota Hike & Bike Set to Roll on Labor Day

Tuesday August 7, 2007

New biking route crosses river

Mayor Jerry Abramson today announced that the city’s fifth Healthy Hometown Hike & Bike will be held on Labor Day, September 3, beginning at 10 a.m. at Waterfront Park. The Louisville Toyota Dealers has signed on as a presenting sponsor of this year’s event.

Mayor's Healthy Hometown Toyota Hike and Bike

“We’re excited that we’re building support for the Hike and Bikes, so we can grow these events that bring us together as a community and help our citizens get out and stay active,” Abramson said.

The Mayor’s Toyota Hike & Bike cycling route features a challenging new trek. Participants will start at Waterfront Park and ride over the Second Street Bridge to Jeffersonville, Ind. Vehicle traffic on the Second Street Bridge will be temporarily restricted for cyclists.

After returning to Louisville, cyclists will ride to Frankfort Avenue, past the new location for the Heigold House façade, and then on to Cherokee Park. The return route will take cyclists through the Butchertown neighborhood before circling back to Waterfront Park.

The complete bicycle route is approximately 15 miles, with several turnarounds available providing alternate routes as short as two miles. Toyota will be out in full force with vehicles to assist in delivering water to several rest stations.

“Toyota is privileged to participate in this great event,” said Chad Deutsch, Regional Merchandising Manager for Toyota Motor Sales Cincinnati Region. “The Mayor’s Healthy Hometown Hike and Bike is going to be a great event and Toyota is proud to be a presenting sponsor.”

The Louisville Bicycle Club will provide Bike Captains to help cyclists obey the rules of the road, as well as Bike Doctors to assist participants who might encounter equipment problems.

Louisville Metro Police will offer traffic assistance at key intersections and the Louisville Metro EMS bicycle team will patrol the route.

For walkers, a 2.5-mile “Mayor’s Mile” loop will be marked in Waterfront Park. A local chapter of the national “Stroller Striders” group will participate in the walk. This is a group of new moms who stroll with their babies in several city parks.

A healthy marketplace with nutritional snacks, music, free children’s activities and several informational booths will begin at 9 a.m. at Waterfront Park. The first 2,500 people will receive a free T-shirt. The Brain Injury Association will distribute 500 bike helmets to riders who don’t have one.

Subway Restaurants continues its sponsorship of the series and will once again give away seven Trek bikes. To register, visit Subway will promote the event in its television advertising during the weeks leading up to Labor Day. Hikers and bikers who wear the Subway T-shirt they received at the Memorial Day Hike and Bike to the upcoming Labor Day event will receive a $5 Subway gift card.

This is the third year for the popular Hike & Bikes, which are held twice a year. Thousands of cyclists and walkers have joined the mayor on Memorial Day and Labor to explore the city’s downtown, historic neighborhoods and scenic parks. The series has grown into the largest non-competitive community bike ride in the United States, according to the League of American Bicyclists of Washington, D.C.

The events are part of the ongoing Mayor’s Healthy Hometown Movement, created to encourage Louisville residents to be more active and make healthier lifestyle choices.

If You Go:

Mayor’s Healthy Hometown Toyota Hike and Bike

Sept. 3 at Waterfront Park

10 a.m. for experienced riders. A second flight will follow for casual riders and families.

Booths with cycling information, bicycle assistance and healthy snacks available. On-street parking is available near Waterfront Park. All TARC buses are equipped with bicycle racks for cyclists who want to leave the car at home.