Friday November 2, 2007
Mayor Jerry Abramson and representatives from Vineyard Vines apparel company today unveiled the new “official” Louisville tie that will be sold at local retailer Parallel 38, 3905 Chenoweth Square. A portion of each sale will benefit Brightside.
“This was a tremendous opportunity to create a new look for Louisville, while dressing up our community through Brightside beautification projects,” Abramson said.
Brightside, created by Abramson in 1986, unites people in clean and green activities to beautify the city and foster community pride. The money generated will help fund community-wide cleanups, anti-litter initiatives, community gardens, and maintenance of local Bright Sites.
Parallel 38, a local retailer that carries Vineyard Vines merchandise, approached Abramson in the spring about creating a custom tie for Louisville. The tie will sell for $65 at the retailer - $5 from each sale will be donated to Brightside. In addition, the store will raffle six Louisville ties signed by Abramson for $10 per ticket from November 2 to November 24. All money raised by the raffle will benefit Brightside.
“Our products, like this exclusive Louisville Vineyard Vines tie, represent more than just quality – they represent a lifestyle that leaves our customers feeling good wherever they go,” said Terri Cardwell, owner of Parallel 38. “Our store is dedicated to excellence and service, and I hope our customers’ good feelings will linger even longer knowing they are helping keep our city clean and green.”
Cardwell noted that ordering the ties isn’t a one-time occurrence for the store. The shop will eventually feature fall and spring colors of the tie, as well as a holiday collection with the design.
Abramson became familiar with Vineyard Vines ties when President George W. Bush and U.S. Senator John Kerry (D) wore the neckwear during the 2004 presidential campaign. At a campaign stop in Louisville, Abramson noticed the unique design and color of Kerry’s tie and asked about its origins. Subsequently Abramson purchased several of the ties.
“Guys notice ties,” Abramson said. “When you wear a suit everyday, it’s the one thing that makes your suit stand out from the next guy’s.”
Vineyard Vines is an apparel company founded in 1998 by brothers Shep and Ian Murray, inspired by their love of Martha’s Vineyard, Mass. Mike Gaumer, vice president of Vineyard Vines, flew into Louisville last year to visit local retailers and noticed the mayor wearing a Vineyard Vines tie in photos at the airport.
“We’re thrilled that Parallel 38 has partnered with Mayor Abramson to give back to the city of Louisville,” said Demi Wasilko Ferraris, director of sales for Vineyard Vines. “Who knew something you tie around your neck would be tied to such a great cause?”
The Louisville tie features the repeated design of a thoroughbred racehorse, which illustrates the city’s rich Kentucky Derby history, and a fleur-de-lis with twin stars that represents the merged city and county government. The tie is available in red, raspberry and dark royal blue. Mayor Abramson and Priscilla Daffin, the city’s graphic designer, worked alongside representatives from the store and company to create the tie.
“I think the tie really captures the spirit of Louisville,” Abramson said.