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Metro Newsroom


Public Health and Wellness Launches New WIC Website

Monday March 26, 2012

Metro Public Health and Wellness has launched a new website - www.louisvillewic.org/ - to make the WIC program more accessible to eligible families throughout the area. The first one hundred people to visit the website and register will be eligible to win a baby gift basket or a one-month membership to the YMCA.

The new website provides information on who qualifies for the program and how to enroll. It also has a wealth of information on breastfeeding, nutrition and healthy recipes. The website was created with funding from Jewish Hospital and Catholic Health Initiatives.

WIC, which stands for Women, Infants, and Children, is a supplemental nutrition program for pregnant women, postpartum and breastfeeding mothers and for children younger than age five. WIC provides foods like milk, cheese, eggs, vitamin C rich fruit juice, iron fortified cereal, peanut butter, whole grain bread and fresh fruits and vegetables. Families can shop for these foods at most area supermarkets and grocers using the eWIC card which looks and works like any debit card. WIC also provides nutritional evaluation, counseling and education.

It is estimated that only about half of the families eligible for WIC benefits actually enroll.

National studies have shown that WIC significantly increased the head size of infants whose mothers received WIC foods during pregnancy. Head size is one measure of brain development. Pregnant women who participated in WIC also had fewer premature births and sought prenatal care earlier in pregnancy.

Many families may qualify for WIC services but not know it. For example, a pregnant woman with no children making approximately $27,000 a year may qualify. A family of four making approximately $41,000 per year may qualify.

For more information on WIC or on the new WIC website, phone 574-6676.

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