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Metro Newsroom

LMPD Unveils "Choose Your Ride" Poster to Keep Louisville Safe

Tuesday November 25, 2008

Police Chief Robert White and Deputy Mayor Rick Johnstone tackled the problem of driving under the influence today while speaking amid a backdrop of public and emergency vehicles. Joining them at the press conference were Lamont Breland, president of the Louisville Metro Police Foundation and representatives of Anheuser Busch, Brown Forman, City Scoot, Multi-Packing Solutions and River City Distributors.

With the help of their partners, LMPD was able to create a large poster highlighting several methods of transportation for persons under the influence. The poster features a police car, an ambulance, a hearse and a cab with the message 'Choose Your Ride'. Printing for the poster was donated by Multi-Packing Solutions and Republic National, a distributor for Brown Forman products, will place the posters in participating liquor stores and nightclubs.

The start of the holiday season led LMPD to develop the 'Choose Your Ride' campaign. In January 2007, police made 273 arrests for driving under the influence (DUI), the highest monthly total recorded for the entire year. January 2008 showed a significant decrease with 202 DUI arrests recorded and officials want to see the downward trend continue.

"One-third of all traffic accidents involve alcohol," said Johnstone. "As people celebrate the holidays, it's possible that number could climb even higher. It's critically important that people consider their alcohol consumption and avoid getting behind the wheel if they've had anything to drink."

The vast majority of DUI arrests occur between the hours of midnight and 8 am. Many of those arrested are under the influence of alcohol with hundreds more under the influence of an unknown substance or substances. Last year, police made a total of 2,805 arrests for DUI. As of November 20, 2008, a total of 2,479 arrests had been made for the same offense.

"DUI is a crime that affects everyone," said White. "A person who makes the wrong decision to drive while under the influence puts everyone's life in jeopardy, whether it's the car beside you or the family that has to deal with the aftermath. 'Choose Your Ride' is a catchy, effective method to get everyone's attention and lead them into making the right choice."

Keep Louisville Safe is a public awareness campaign that encourages partnerships with LMPD to increase public and personal safety. Since the program began in May 2007, educational efforts have focused on manufacturing methamphetamine, Campus Watch, 574-LMPD and the crime mapping tool, Metro Watch.