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Metro Newsroom


Mayor Names Gina O'Brien Director of Brightside

Tuesday March 12, 2013

Mayor Greg Fischer today announced that Gina O’Brien is the new executive director of Brightside, the Louisville agency that has long spearheaded litter cleanups, landscaping initiatives and environmental youth education.

“Gina has the background and drive to continue Brightside’s great work in the community and lead the organization in some new directions while working closely with our overall environmental team including our Office of Sustainability, the Louisville Tree Advisory Commission and other partners,” Fischer said.

O’Brien had been executive director of the Muscular Dystrophy Association in Chicago where she managed a staff of 10 people and a budget of nearly $2 million. She joined the organization in 2006 after working in sales and marketing in Chicago and Pittsburgh. She is a graduate of Indiana University with degree in Psychology and Criminal Justice.

“I am excited about joining an organization that has been such an integral part of the Louisville community for more than a quarter century,” O’Brien said. “Brightside has incredibly loyal and hardworking volunteers and supporters who have worked hard to make Louisville cleaner and greener.”

“Gina brings high energy level and new ideas that will elevate Louisville’s civic pride and beautification efforts,” said Louis Straub, chairman of Brightside

O’Brien replaces Michael Seebert, who had been serving as Brightside’s interim director since 2011.

“We cannot thank Mike enough for his leadership over the past two years,” Straub said. “Mike is a former Brightside Board Chairman and retired executive from AT&T. He was the perfect person to lead us during the interim period.”

Brightside marked its 25th year of operation in 2011. It organizes community-wide cleanups in the spring and fall and had a record 9,000 volunteers participate in the spring 2012 cleanup, which helped launch the mayor’s Give A Day week of community service. The Brightside cleanup will also launch the Give A Day week for 2013, on Saturday, April 13. to register for the clean-up, click here.