Economic Development Newsroom


Louisville Wins Google Challenge

Friday June 27, 2014

Mayor Greg Fischer was awarded winner of Google’s Get Your Business Online Challenge, at the US Conference of Mayors Annual Meeting this week. The city was recognized for leading a number of initiatives to help small businesses get online.

“Internet marketing is a significant driver of economic development for our community and our neighborhoods,” Fischer said. “People turn to the web or their smartphone to find places to eat, shop, and do business, and our work will lead them directly to our local businesses.”

The city’s Department of Economic Growth & Innovation created several programs such as the online guide and a new instructional web page, as well as went door to door as part of its pilot Digital Economic Corridors program.

Through its efforts, the city analyzed 107 local businesses’ online presence, reached out to 60 local businesses and 10 non-profits, and reached 3,000 readers of an online blog.

Winning cities will be given a technology prize package valued at $50,000 that includes phones, tablets, and laptops. The city’s Parks Department plan to place the new technology into community centers for new programming.

More than 150 Mayors and their cities participated in the City Challenge, which Google launched with the US Conference of Mayors in June of 2013. Cities held events, conducted outreach, and formed partnerships to encourage local businesses to get online. The winning cities were celebrated for their creative, far reaching, and scalable efforts. In Louisville, the Challenge was incorporated into their Digital Economic Corridors project, which reached over 3,000 business owners.

“Over the next 3 years, businesses that make use of the web expect to grow 40% faster than those that don’t. Yet, 55% of America’s businesses don’t have a website.” said Soo Young Kim, Head of Google’s Get Your Business Online Program. “We are thrilled to see the great strides cities made in helping to get their local businesses online where there customers are.”

"As expected, our partnership with Google on the Get Your Business Online City Challenge has brought out the best in our nation's cities with creative strategies for engaging small businesses in communities from coast to coast. We could not be more proud of the great efforts of our winners and the over 150 cities participating in the challenge." said US Conference of Mayors CEO and Executive Director Tom Cochran.

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About The United States Conference of Mayors

The U.S. Conference of Mayors is the official nonpartisan organization of cities with populations of 30,000 or more. There are nearly 1,400 such cities in the country today, and each city is represented in the Conference by its chief elected official, the mayor. Like us on Facebook at facebook.com/usmayors, or follow us on Twitter at twitter.com/usmayors.

About Get Your Business Online

Get Your Business Online is an easy and fast way for small businesses to get online. Small businesses need to be online because their customers are. While 97% of Internet users look online for local products and services, 55% of small businesses do not have a website or online presence. Get Your Business Online provides small businesses with a free website as well as free tools, training, and resources to help their business succeed online.Mayor Greg Fischer was awarded winner of Google’s Get Your Business Online Challenge, at the US Conference of Mayors Annual Meeting this week. The city was recognized for leading a number of initiatives to help small businesses get online.